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Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009
Recurso electrónico / electronic resource
Sección: Documentos electrónicos
Título: Banking and insurance key security technology shopping influencers : from : Enterprise And SMB Security Survey, North America And Europe, Q3 2009 / analyst contact Ellen Carney
Publicación: Cambridge : Forrester Research, 2010Notas: Sumario: Nearly 60% of insurers rely on key word searches and one-third turn to other online options to identify security vendor capabilities -- Banks are most likely to increase their use of security technical communities; nearly 20% expect to curtail use of Twitter -- Insurer use of online media is more likely to diminish across all sources, with nearly one-third decreasing Twitter use -- Bank decision-makers turn to security-focused publications; insurers show stronger preference for the top daily business publicationMateria / lugar / evento: Entidades financieras ‌Empresas de seguros ‌Banca ‌Seguridad de la información ‌Tecnología de la información ‌Redes sociales ‌Técnicas de venta ‌Encuestas ‌Otros autores: Carney, Ellen ‌
Forrester ‌
Otras clasificaciones: 216
Derechos: In Copyright (InC)