Recontre Internationale de la Qualité de Service dans l'Assurance et la Banque = International Forum on Quality of Service in Insurance and banking : 9-10 juin 1994, Paris
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<title>Recontre Internationale de la Qualité de Service dans l'Assurance et la Banque</title>
<subTitle>= International Forum on Quality of Service in Insurance and banking : 9-10 juin 1994, Paris</subTitle>
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<namePart>Rencontre Internationale de la Qualité de Service dans l'Assurance et la Banque 1º 1994 Paris</namePart>
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<namePart>CAPA</namePart>
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<namePart>Asociación Europea de Dirección y Marketing Financiero</namePart>
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<place>
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<publisher>CAPA</publisher>
<publisher>EFMA</publisher>
<publisher>IBAQ</publisher>
<dateIssued>1994</dateIssued>
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<abstract displayLabel="Summary">Quelle exigence de qualité pour l'Europe? -- Comprendre les attentes réelles de la clientèle -- Impliquer les équipes dans l'amélioration de la qualité de service -- La qualité de service et les réseaux -- Satisfaction des clients: que mesurer et comment mesurer? -- La qualité de service, moyen de fidélisation des clients et d'amélioration de la rentabilité -- La qualité dans l'assurance et la banque -- Développer une relation de qualité avec le client -- La contribution du benchmarking au succès -- Une stratégie de service peut-elle justifier un prix plus élevé?</abstract>
<note type="statement of responsibility">CAPA, EFMA, IBAQ</note>
<note>Ponencias en inglés y francés</note>
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<topic>Calidad de servicio</topic>
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<topic>Calidad</topic>
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<topic>Seguros</topic>
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<topic>Empresas de seguros</topic>
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<topic>Banca</topic>
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<topic>Servicio al cliente</topic>
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<topic>Congresos</topic>
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<topic>Bancaseguros</topic>
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