Centro de Documentacion de Fundación MAPFRE - Online auto insurance report

MAP20100033784

Online auto insurance report. — [New York] : ComScore, 2010

Sumario: Auto insurance industry snapshot -- Auto insurance shopping and purchasing -- Consumer loyalty -- Payment for insurance policies -- Conclusions: consumers relying on the internet for insurance needs, but still prefer agents; consumers becoming more price sensitive, less interested in features; final thoughts

1. Seguro de automóviles . 2. Mercado de seguros . 3. Internet . 4. Ventas de seguros . 5. Fidelización de clientes . 6. Canales de distribución . 7. Servicio al cliente . 8. Perspectivas del seguro . 9. Comercio electrónico . I. ComScore . II. Título.