Guidelines for market research on the demand for microinsurance

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      <subfield code="a">Guidelines for market research on the demand for microinsurance</subfield>
      <subfield code="c">[prepared by Jennefer Sebstad, Monique Cohen and Elizabeth McGuinness of Microfinance Opportunities under subcontract to Abt Associates Inc.]</subfield>
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      <subfield code="a">Introduction -- Why do market research on the demand for Microinsurance -- Where does market research fit into the product development process for microinsurance? -- Who should support research on the demand for microinsurance? -- What are the first steps in designing a microinsurance demand study? -- What are some key questions for demand research? -- When should a demand study be done? -- Who should carry it out? -- What topics should a microinsurance demand study cover? -- How will the information be collected? -- What about the budget? -- Checklist for a Research Plan -- Conclusions</subfield>
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