The Execution Trap

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<title>Execution Trap</title>
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<abstract displayLabel="Summary">The idea that execution is distinct from strategy has become firmly ensconced in management thinking over the past decade. Drawing a line between strategy and execution almost guarantees failure</abstract>
<note type="statement of responsibility">Roger L. Martin</note>
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<title>Harvard business review</title>
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<publisher>Boston : Impact Media Comercial S.A., 1988-</publisher>
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<text>Tomo 88 Número 7-8  - 2010, p. 69-71</text>
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