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MAPFRE : a growth strategy based on specialisation and exclusive networks

MAPFRE : a growth strategy based on specialisation and exclusive networks
Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004 4500
001  MAP20100094839
003  MAP
005  20101112144601.0
008  101112s2008 aut|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎020
1001 ‎$0‎MAPA20080355135‎$a‎Sugranyes Bickel, Domingo
24510‎$a‎MAPFRE‎$b‎: a growth strategy based on specialisation and exclusive networks‎$c‎Domingo Sugranyes
260  ‎$a‎St. Anton, Tirol‎$b‎[s.n.]‎$c‎2008
500  ‎$a‎Paper presented in Insurance Day, St. Anton (Tirol), 23rd January 2008
520  ‎$a‎MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network --
61021‎$0‎MAPA20080434472‎$a‎INERCO
650 1‎$0‎MAPA20080591281‎$a‎Grupos aseguradores
650 1‎$0‎MAPA20080630270‎$a‎Internacionalización de la empresa
650 1‎$0‎MAPA20080627195‎$a‎Internacionalización del seguro
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080599881‎$a‎Alianzas estratégicas
651 1‎$0‎MAPA20080637736‎$a‎España
7112 ‎$0‎MAPA20100061053‎$a‎Insurance Day‎$d‎2008‎$c‎St. Anton (Tirol
856  ‎$q‎application/pdf‎$w‎1061515‎$y‎Recurso electrónico / electronic resource