MAP20100094839Sugranyes Bickel, DomingoMAPFRE : a growth strategy based on specialisation and exclusive networks / Domingo Sugranyes. — St. Anton, Tirol : [s.n.], 2008Paper presented in Insurance Day, St. Anton (Tirol), 23rd January 2008Sumario: MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network -- 1. INERCO. 2. Grupos aseguradores. 3. Internacionalización de la empresa. 4. Internacionalización del seguro. 5. Distribución de seguros. 6. Ventaja competitiva. 7. Canales de distribución. 8. Alianzas estratégicas. 9. España. I. Insurance Day (2008: St. Anton (Tirol). II. Título.
