MAPFRE : a growth strategy based on specialisation and exclusive networks

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<rdf:Description>
<dc:creator>Sugranyes Bickel, Domingo</dc:creator>
<dc:creator>Insurance Day (2008: St. Anton (Tirol)</dc:creator>
<dc:date>2008</dc:date>
<dc:description xml:lang="es">Paper presented in Insurance Day, St. Anton (Tirol), 23rd  January 2008</dc:description>
<dc:description xml:lang="es">Sumario: MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network -- </dc:description>
<dc:format xml:lang="en">application/pdf</dc:format>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/126988.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">INERCO</dc:subject>
<dc:subject xml:lang="es">Grupos aseguradores</dc:subject>
<dc:subject xml:lang="es">Internacionalización de la empresa</dc:subject>
<dc:subject xml:lang="es">Internacionalización del seguro</dc:subject>
<dc:subject xml:lang="es">Distribución de seguros</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Alianzas estratégicas</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">MAPFRE : a growth strategy based on specialisation and exclusive networks</dc:title>
<dc:coverage xml:lang="es">España</dc:coverage>
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