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Reputation management : shaping your corporate reputation in the era of globalization
Recurso electrónico / electronic resource
Sección: Documentos electrónicos
Título: Reputation management : shaping your corporate reputation in the era of globalization / Bill White, Brian CraigAutor: White, Bill ‌
Publicación: [S.l.] : Reputation Institute : Sprint, [2010]Notas: Sumario: Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?Materia / lugar / evento: Reputación corporativa ‌Imagen de marca ‌Marcas ‌Estudios de mercado ‌Otros autores: Craig, Brian ‌
Reputation Institute ‌
Otras clasificaciones: 922.15
Derechos: In Copyright (InC)