| LDR | | | 00000cam a22000004b 4500 |
| 001 | | | MAP20110007782 |
| 003 | | | MAP |
| 005 | | | 20110215121752.0 |
| 008 | | | 110214s2008 gbr|||| ||| ||eng d |
| 020 | | | $a978-0-099-50569-3 |
| 040 | | | $aMAP$bspa$dMAP |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20110003203$aHeath, Chip |
| 245 | 1 | | $aMade to stick$b : why some ideas take hold and others come unstuck$cChip Heath, Dan Heath |
| 260 | | | $aLondon$bArrow Books$c2008 |
| 300 | | | $a291 p.$c20 cm. |
| 520 | | | $aWhat sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue What sticks |
| 650 | | 1 | $0MAPA20080576578$aMarketing social |
| 650 | | 1 | $0MAPA20080557706$aCreatividad |
| 650 | | 1 | $0MAPA20080556020$aPublicidad |
| 700 | 1 | | $0MAPA20110003210$aHeath, Dan |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
