La Publicité des sociétés d'assurance en Europe : Allemagne, Espagne, France, Grande-Bretagne, Italie

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<title>Publicité des sociétés d'assurance en Europe</title>
<subTitle>: Allemagne, Espagne, France, Grande-Bretagne, Italie</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080320997">
<namePart>Khanine, Anne-Françoise</namePart>
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<publisher>CAPA</publisher>
<dateIssued>1995</dateIssued>
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<abstract displayLabel="Summary">Cette étude a pour objetif de présenter la communication publicitaire de l'assurance sur cinq marchés: l'Allemagne, l'Espagne, la France, l'Italie et la Grande-Bretagne. Pour chacun de ces pays, il était nécessaire dans une première partie de resituer de façon synthétique la situation du marché publicitaire dans son ensemble afin de mieux appréhender les spécificités du secteur assurance</abstract>
<note type="statement of responsibility">[etude réalisée par Anne-Françoise Khanine]</note>
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<topic>Publicidad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>España</topic>
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<topic>Gran Bretaña</topic>
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<topic>Italia</topic>
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<topic>Francia</topic>
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<topic>Estadísticas</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190001328">
<topic>Márketing de la empresa de seguros</topic>
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<geographic>Alemania</geographic>
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<partNumber>251</partNumber>
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