The B2B customer experience blueprint : reaping the benefits of a tailored customer experience
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004 4500 | ||
| 001 | MAP20110059477 | ||
| 003 | MAP | ||
| 005 | 20111011161202.0 | ||
| 008 | 111011s2011 usa|| p |0|||b|eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.111 | ||
| 245 | 1 | 4 | $aThe B2B customer experience blueprint$b: reaping the benefits of a tailored customer experience |
| 260 | $aNew York [etc.]$bAccenture$c2011 | ||
| 520 | $aWeve long understood in business-to-consumer (B2C) industries that a positive service experience provides competitive advantage in customer acquisition and retention. Yet, customer experience management is emerging as a critical component of success in business-to-business (B2B) industries as well. In fact, recent research reveals that half of B2B firms top executives say customer experience management is a competitive differentiator and influences major decision-making | ||
| 650 | 1 | $0MAPA20080536329$aB2B | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 1 | $0MAPA20080600167$aCaptación de clientes | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080594312$aVentaja competitiva | |
| 710 | 2 | $0MAPA20080436353$aAccenture |