The B2B customer experience blueprint : reaping the benefits of a tailored customer experience

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<dc:creator>Accenture</dc:creator>
<dc:date>2011</dc:date>
<dc:description xml:lang="es">Sumario: Weve long understood in business-to-consumer (B2C) industries that a positive service experience provides competitive advantage in customer acquisition and retention. Yet, customer experience management is emerging as a critical component of success in business-to-business (B2B) industries as well. In fact, recent research reveals that half of B2B firms top executives say customer experience management is a competitive differentiator and influences major decision-making</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/134036.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Accenture</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">B2B</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Captación de clientes</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">The B2B customer experience blueprint : reaping the benefits of a tailored customer experience</dc:title>
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