Should you have a global strategy?

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<title>Should you have a global strategy?</title>
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<namePart>Carr, Chris</namePart>
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<namePart>Collis, David</namePart>
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<dateIssued encoding="marc">2011</dateIssued>
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<abstract displayLabel="Summary">Senior executives weighing strategies appropiate for today¿s global economy will hear ontradictory advice. Some say you need to move quickly, before competitors, to establish a worldwide presence; other cite data showing that this approach is often less profitable</abstract>
<note type="statement of responsibility">Chris Carr, David Collis</note>
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<topic>Globalización de la economía</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Dirección estratégica</topic>
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<title>Sloan management review</title>
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<publisher>Cambridge : MIT Sloan School of Management, 1985-2012</publisher>
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<identifier type="issn">1532-9194</identifier>
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<text>03/10/2011 Tomo 53 Número 1  - 2011 , p. 21-24</text>
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