Centro de Documentacion de Fundación MAPFRE - Is your company ready for open innovation?

MAP20110068967

Is your company ready for open innovation? / Ulrich Lichtenthaler, Martin Hoegl, Miriam Muethel

Sumario: The right open innovation strategy can yield performance benefits- but first your company needs to overcome "not-invented-here" and "not-sold-here" attitudes

En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 45-48

1. Estrategia empresarial . 2. Innovación empresarial . 3. Nuevas tecnologías . 4. Empresas . 5. Cultura empresarial . I. Hoegl, Martin . II. Muethel, Miriam .