The Art of piloting new initiatives
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20110069001 | ||
| 003 | MAP | ||
| 005 | 20111130114928.0 | ||
| 008 | 111128e20111003esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
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| 100 | 1 | $0MAPA20110030384$aDavidson, Rhoda | |
| 245 | 0 | 4 | $aThe Art of piloting new initiatives$cRhoda Davidson, Bettina Büchel |
| 520 | $aMultinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals. | ||
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080551513$aLiderazgo | |
| 650 | 1 | $0MAPA20080555061$aManagement | |
| 700 | 1 | $0MAPA20080124915$aBüchel, Bettina | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dCambridge : MIT Sloan School of Management, 1985-2012$x1532-9194$g03/10/2011 Tomo 53 Número 1 - 2011 , p. 79-86 |