Centro de Documentacion de Fundación MAPFRE - The Art of piloting new initiatives

MAP20110069001

The Art of piloting new initiatives / Rhoda Davidson, Bettina Büchel

Sumario: Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals

En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 03/10/2011 Tomo 53 Número 1 - 2011 , p. 79-86

1. Estrategia empresarial . 2. Liderazgo . 3. Management . I. Büchel, Bettina .