MAP20110072711 Product innovation in non-life insurance markets where little "i" meets big "I". — Zurich : Compañía Suiza de Reaseguros, Economic Research & Consulting, 2011 (Sigma ; 4) Sumario: Introduction -- What is innovation? -- Recognising product innovation in non-life insurance -- Hurdles to big "I" -- The path to sustainable innovation -- Conclusion 1. Seguros no vida . 2. Productos de seguros . 3. Innovación . 4. Seguro de daños patrimoniales . 5. Mercado de seguros . I. Compañía Suiza de Reaseguros. Economic Research & Consulting . II. Sigma ; 4 .