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Is your company choosing the best innovation ideas?
Recurso electrónico / electronic resource
MAP20120011113
Reitzig, Markus ‌
Is your company choosing the best innovation ideas? / by Markus Reitzig
Sumario: Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement
En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/08/2011 Tomo 52 Número 4 - 2011
1. Innovación empresarial ‌. 2. Estrategia empresarial ‌. 3. Organizaciones ‌. 4. Procesos de selección ‌. I. Título.