Centro de Documentacion de Fundación MAPFRE - Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012

Publicación: London [etc.] : Ernst & Young, cop. 2012Notas: Sumario: 1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2. Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retentionMateria / lugar / evento: Mercado de seguros Marketing relacional Servicio al cliente Seguro de vida Seguros no vida Atención al cliente Encuestas Márketing de la empresa de seguros Estados Unidos América Latina Otros autores: Ernst & Young
Otras clasificaciones: 217

Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas