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Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas

 
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<title>Voice of the customer time for insurers to rethink their relationships</title>
<subTitle>: global consumer insurance survey 2012 - Americas</subTitle>
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<abstract displayLabel="Summary">1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2.  Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retention</abstract>
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<topic>Mercado de seguros</topic>
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<topic>Marketing relacional</topic>
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<topic>Servicio al cliente</topic>
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<topic>Seguro de vida</topic>
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<topic>Seguros no vida</topic>
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<topic>Atención al cliente</topic>
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<topic>Encuestas</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<geographic>Estados Unidos</geographic>
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<geographic>América Latina</geographic>
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