Centro de Documentacion de Fundación MAPFRE - Achieving high performance in advice-led distribution

MAP20120019317

Achieving high performance in advice-led distribution. — New York [etc.] : Accenture, 2012

Sumario: The life insurance industry is facing difficulties as it strives to make and keep connections with its customers, and to provide significant financial value. With their margins constrained, insurers will need to innovate to attract and retain customers. There will be opportunities for new entrants, but also for traditional players to break away from the pack by simplifying their offerings and by delivering a customized, branded message. Life insurers that get this right will convert more prospects to customers and will increase the lifetime value of each customer relationship

1. Seguro de vida . 2. Mercado de seguros . 3. Distribución de seguros . 4. Fidelización de clientes . 5. Canales de distribución . 6. Captación de clientes . I. Accenture .