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Mapfre Seguros : retailer microinsurance distribution in Brazil : part of a series of case studies on alternative microinsurance distribution models

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20120022027
003  MAP
005  20220911204642.0
008  120516s2011 zaf|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
1001 ‎$0‎MAPA20120014374‎$a‎Smit, Herman
24500‎$a‎Mapfre Seguros‎$b‎: retailer microinsurance distribution in Brazil : part of a series of case studies on alternative microinsurance distribution models‎$c‎Herman Smit and Anja Smith
260  ‎$a‎Bellville, South Africa‎$b‎CENFRI‎$c‎2011
500  ‎$a‎En cubierta : Microsinsurance Innovation Facility
520  ‎$a‎The purpose of the case studies is to review the success and development of alternative microinsurance models that have been developed during the last few years. This focus note identifies success factors as well as challenges faced in the process of innovative distribution. This contributes to a better understanding of how insurance products work in the low-income market. This case study focuses on Mapfres alternative (retailer) distribution channels, an area that has seen particular innovation in the Brazilian context. The success of Mapfres retailer distribution model has long served as a benchmark in the microinsurance community. The lessons learnt from Mapfres experiences both failures and successes are shared in this case study. The project draws on information gathered during a number of interviews with microinsurance providers. The information from the interviews is supplemented by publically available information on these providers and their distribution channels, including newspaper reports, websites and annual reports. In addition, the report draws strongly on other research documents compiled by Cenfri on the Brazilian microinsurance market and on alternative distribution channels in other markets
61021‎$0‎MAPA20080434472‎$a‎INERCO
650 1‎$0‎MAPA20080563394‎$a‎Microseguros
650 1‎$0‎MAPA20080571566‎$a‎Casos prácticos
650 1‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
651 1‎$0‎MAPA20080637699‎$a‎Brasil
7001 ‎$0‎MAPA20120014381‎$a‎Smith, Anja
7102 ‎$0‎MAPA20120014398‎$a‎The Centre for Financial Regulation and Inclusion