| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070024213 |
| 003 | | | MAP |
| 005 | | | 20080417182409.0 |
| 008 | | | 950914s1995 usa 00010 eng d |
| 020 | | | $a0-471-30956-7 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080120603$aAaker, David A. |
| 245 | 1 | 0 | $aStrategic market management$cDavid A. Aaker |
| 250 | | | $a4th ed |
| 260 | | | $aNew York [etc.]$bJohn Wiley & Sons$ccop. 1995 |
| 300 | | | $a379 p.$c23 cm |
| 520 | | | $aBusiness strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systems |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080602406$aMarketing estratégico |
| 650 | 1 | 1 | $0MAPA20080566852$aPlanificación |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
