Centro de Documentacion de Fundación MAPFRE

MAP20120048607

Reputation review 2012 / Oxford Metrica. — London : AON, 2012

Sumario: The last year has seen a number of high profile corporate reputation events that have caused considerable value destruction for many companies and their shareholders. These stand as a stark reminder to corporate boards around the world that reputation, both its development and protection, now warrants and indeed demands an increasing proportion of their collective attention. The need for an explicit reputation policy with protocols, procedures and insurance protection is an increasingly necessary part of the boards duties. In this edition, it reviews the major reputation events of the year extracting the lessons learnt

1. Reputación corporativa . 2. Riesgos globales . 3. Crisis financiera . 4. Evaluación de riesgos . I. Aon Corporation . II. Oxford Metrica .