Búsqueda

Vecchi miti e nuovi mercati : la comunicazione d'impresa nel settore assicurativo in Italia e in Europa

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nam a2200000 i 4500</leader>
    <controlfield tag="001">MAP20070024369</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20080417182424.0</controlfield>
    <controlfield tag="008">960308s1994    ita           00010 ita d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">217</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Vecchi miti e nuovi mercati</subfield>
      <subfield code="b">: la comunicazione d'impresa nel settore assicurativo in Italia e in Europa</subfield>
      <subfield code="c">a cura di Giancarlo Brunello, Carlo Garbarino</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[Bologna]</subfield>
      <subfield code="b">Fondazione CESAR</subfield>
      <subfield code="c">1994</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">210 p.</subfield>
      <subfield code="b">graf.</subfield>
      <subfield code="c">24 cm</subfield>
    </datafield>
    <datafield tag="490" ind1="1" ind2=" ">
      <subfield code="a">Quaderni di Cesar</subfield>
      <subfield code="v">5</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Vecchi miti e nuovi mercati -- Le tendenze della comunicazione d'impresa nel settore assicurativo in Europa -- Immagine e comunicazione nel settore assicurativo in Italia -- Schede sui mercati europei</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080551636</subfield>
      <subfield code="a">Marketing</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080561802</subfield>
      <subfield code="a">Comunicación</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080593483</subfield>
      <subfield code="a">Servicio al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080541422</subfield>
      <subfield code="a">Italia</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080540975</subfield>
      <subfield code="a">Europa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2=" ">
      <subfield code="0">MAPA20190001328</subfield>
      <subfield code="a">Márketing de la empresa de seguros</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080238810</subfield>
      <subfield code="a">Brunello, Giancarlo</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080163358</subfield>
      <subfield code="a">Garbarino, Carlo</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080440855</subfield>
      <subfield code="a">Fondazione CESAR</subfield>
    </datafield>
    <datafield tag="830" ind1=" " ind2="0">
      <subfield code="0">MAPA20080511487</subfield>
      <subfield code="a">Quaderni di Cesar</subfield>
      <subfield code="v">5</subfield>
    </datafield>
    <datafield tag="856" ind1=" " ind2=" ">
      <subfield code="y">MÁS INFORMACIÓN</subfield>
      <subfield code="u">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</subfield>
    </datafield>
  </record>
  <record>
    <leader>00000nxm a22000001n 4500</leader>
    <controlfield tag="001">MAPF20080211127</controlfield>
    <controlfield tag="003">MAPF</controlfield>
    <controlfield tag="004">MAP20070024369</controlfield>
    <controlfield tag="005">20080417203720.0</controlfield>
    <controlfield tag="008">0804170u    8   0001bbspa0080417</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="852" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="9">020085</subfield>
      <subfield code="p">0000020085000</subfield>
      <subfield code="h">217-VEC-VEC</subfield>
    </datafield>
  </record>
</collection>