Centro de Documentacion de Fundación MAPFRE - Six ways to improve customer loyalty and drive retention with enterprise CRM

MAP20130015729

Six ways to improve customer loyalty and drive retention with enterprise CRM. — Toronto : NexJ Systems Inc., 2012

(NexJ insurance solutions)

Sumario: While some degree of customer churn is inevitable, and even desirable, an integrated enterprise-wide loyalty management strategy can help identify valuable customer and keep them loyal and profitable. Successful companies are embracing a customer-centric service model, segmenting customers by their value to the company, identifying customers at risk of turn-over, and tailoring service levels accordingly to increase the loyalty and engagement of customers across the enterprise. And more and more, theyre looking to integrated customer relationship management (CRM) solutions to drive the program

1. Empresas de seguros . 2. Fidelización de clientes . 3. Servicio al cliente . 4. Marketing de relaciones . 5. CRM . I. NexJ Systems Inc. .