The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders
Objetos digitales
| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004i 4500 | ||
| 001 | MAP20130021690 | ||
| 003 | MAP | ||
| 005 | 20141230141120.0 | ||
| 008 | 130722s2013 esp 000|0spa | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20130009254$aThibault, Geneviève | |
| 245 | 1 | 4 | $aThe Customer experience as a source of competitive advantage$b: what insurers can learn from other industries'leaders$cstudy realized by Geneviève Thibault |
| 260 | $aBarcelona$bUniversitat de Barcelona$c2013 | ||
| 300 | $a85 p.$c30 cm | ||
| 490 | 0 | $aCuadernos de dirección aseguradora$v155 | |
| 500 | $aTesis del Master en Dirección de Entidades Aseguradoras y Financieras. Tutor : Carlos Grau Algueró. Curso 2011-2012 | ||
| 520 | $aWhat is service? -- Services experience innovation: the way to maintain a competitive edge over time -- Social trends challenging your business -- Leading companies in creating a competitive edge through customer experience -- Factors limiting service quality -- Essential internal factors to pursue a customer experience differentiation -- Strategic considerations for insurers in designing their approach to customer experience -- Conclusions | ||
| 650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 4 | $0MAPA20080589370$aCalidad de servicio | |
| 650 | 4 | $0MAPA20080594312$aVentaja competitiva | |
| 650 | 4 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 651 | 1 | $0MAPA20080637736$aEspaña | |
| 700 | 1 | $0MAPA20130009209$aGrau Algueró, Carles | |
| 710 | 2 | $0MAPA20080447526$aUniversitat de Barcelona | |
| 830 | 0 | $0MAPA20130008714$aCuadernos de dirección aseguradora$v155 | |
| 830 | 0 | $0MAPA20160014013$aTrabajos Fin de Master | |
| 856 | $qimage/jpeg$w1074363$yPortada | ||
| 856 | $qapplication/pdf$w1081199$yRecurso electrónico / electronic resource |