Centro de Documentacion de Fundación MAPFRE

MAP20140016310

The Changing future of consumer health / Whitney Baldwin, Philip J. Davis, Mikael Stenstrand. — New York [etc.] : Accenture, 2014

Sumario: There is a consumer revolution in healthcare. However, most traditional consumer health companies have not taken advantage of this shift in consumer needs. Companies outside the traditional Consumer Health industry are entering the market to fulfill the unmet needs of the health oriented consumer. High Performers are converging and collaborating to capitalize on the expanding consumer healthcare opportunity

1. Salud . 2. Asistencia sanitaria . 3. Comportamiento del consumidor . 4. Cambio sociológico . I. Davis, Philip J. . II. Stenstrand, Mikael . III. Accenture .