Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?
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Tag | 1 | 2 | Valor |
---|---|---|---|
LDR | 00000cam a22000004b 4500 | ||
001 | MAP20140016556 | ||
003 | MAP | ||
005 | 20220911204511.0 | ||
008 | 140516s2014 che|||| ||| ||eng d | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a341 | ||
100 | 1 | $0MAPA20120006324$aSteinmann, Lukas | |
245 | 0 | 0 | $aTerm life insurance in Germany$b: the consumers' perspective a need preferences-orientated product design?$cLukas Steinmann, Alexander Braun |
260 | $aZurich$bSwiss Reinsurance Company$ccop. 2014 | ||
520 | $aConsumer preferences matter -- What consumers really want -- Conclusions & recommendations -- Appendix: Choice-based conjoint analysis | ||
650 | 4 | $0MAPA20080570590$aSeguro de vida | |
650 | 4 | $0MAPA20080598358$aProductos de seguros | |
650 | 1 | $0MAPA20090013650$aOpinión del cliente | |
650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
651 | 1 | $0MAPA20080637996$aAlemania | |
700 | $0MAPA20110016494$aBraun, Alexander | ||
710 | 2 | $0MAPA20080448349$aSwiss Reinsurance Company |