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Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?

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Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20140016556
003  MAP
005  20220911204511.0
008  140516s2014 che|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎341
1001 ‎$0‎MAPA20120006324‎$a‎Steinmann, Lukas
24500‎$a‎Term life insurance in Germany‎$b‎: the consumers' perspective a need preferences-orientated product design?‎$c‎Lukas Steinmann, Alexander Braun
260  ‎$a‎Zurich‎$b‎Swiss Reinsurance Company‎$c‎cop. 2014
520  ‎$a‎Consumer preferences matter -- What consumers really want -- Conclusions & recommendations -- Appendix: Choice-based conjoint analysis
650 4‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 4‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 1‎$0‎MAPA20090013650‎$a‎Opinión del cliente
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
651 1‎$0‎MAPA20080637996‎$a‎Alemania
700  ‎$0‎MAPA20110016494‎$a‎Braun, Alexander
7102 ‎$0‎MAPA20080448349‎$a‎Swiss Reinsurance Company