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Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?

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MAP20140016556
Steinmann, Lukas
Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design? / Lukas Steinmann, Alexander Braun. — Zurich : Swiss Reinsurance Company, cop. 2014
Sumario: Consumer preferences matter -- What consumers really want -- Conclusions & recommendations -- Appendix: Choice-based conjoint analysis
1. Seguro de vida . 2. Productos de seguros . 3. Opinión del cliente . 4. Comportamiento del consumidor . 5. Alemania . I. Braun, Alexander . II. Swiss Reinsurance Company .