Centro de Documentacion de Fundación MAPFRE - Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design?

MAP20140016556

Term life insurance in Germany : the consumers' perspective a need preferences-orientated product design? / Lukas Steinmann, Alexander Braun. — Zurich : Swiss Reinsurance Company, cop. 2014

Sumario: Consumer preferences matter -- What consumers really want -- Conclusions & recommendations -- Appendix: Choice-based conjoint analysis

1. Seguro de vida . 2. Productos de seguros . 3. Opinión del cliente . 4. Comportamiento del consumidor . 5. Alemania . I. Braun, Alexander . II. Swiss Reinsurance Company .