How to manage reputation risk

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      <subfield code="a">A risk manager, you generally know three things about reputation risk: it is amorphous, invaluable and vaguely transferrable. Since someone upstairs is likely starting to clamor for a solution, however, it is time to fully understand what you are dealing with, including pervasive myths and misconceptions</subfield>
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      <subfield code="g">07/04/2014 Volumen 61 Número 3 - abril 2014 , p. 18-20</subfield>
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