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Sustainability a CFO can love

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
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040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.1
1001 ‎$0‎MAPA20140014040‎$a‎Kuehn, Kurt
24510‎$a‎Sustainability a CFO can love‎$c‎Kurt Kuehn, Lynnette McIntire
520  ‎$a‎Most executives who champion sustainability programs are reluctant even to talk about their commercial benefits, much less to formally document cost benefit analyses. To ask forthrightly about the return on investment, they think, is crass and calls into question the sincerity of the effort. Even in purely internal discussions, funding for initiatives is extended because it's the right thing to do or because it's part of our corporate culture.
650 4‎$0‎MAPA20080555061‎$a‎Management
650 4‎$0‎MAPA20080570736‎$a‎Sostenibilidad
650 4‎$0‎MAPA20080618179‎$a‎Rendimiento de la empresa
650 4‎$0‎MAPA20090036840‎$a‎Éxito empresarial
650 4‎$0‎MAPA20110000202‎$a‎Relaciones comerciales
7001 ‎$0‎MAPA20140014057‎$a‎McIntire, Lynnette
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston : Impact Media Comercial S.A., 1988-‎$g‎07/04/2014 Tomo 92 Número 4 - abril 2014 , p. 66-74