| LDR | | | 00000cab a2200000 4500 |
| 001 | | | MAP20140030972 |
| 003 | | | MAP |
| 005 | | | 20140909114437.0 |
| 008 | | | 140905e20140804esp|||p |0|||b|spa d |
| 040 | | | $aMAP$bspa$dMAP |
| 084 | | | $a217 |
| 100 | | | $0MAPA20080645090$aChordas, Lori |
| 245 | 1 | 4 | $aThe Cultural connection$b: property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences$cLori Chordas |
| 520 | | | $aToday, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity? Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums |
| 650 | | 4 | $0MAPA20080576578$aMarketing social |
| 650 | | 4 | $0MAPA20080589165$aAspectos culturales |
| 650 | | 4 | $0MAPA20080579043$aAspectos sociales |
| 650 | | 4 | $0MAPA20080615321$aSegmentación de clientes |
| 650 | | 4 | $0MAPA20080586294$aMercado de seguros |
| 650 | | 4 | $0MAPA20080627638$aSeguro de responsabilidad civil |
| 650 | | 4 | $0MAPA20080624972$aSeguro multirriesgo del hogar |
| 650 | | 4 | $0MAPA20080627645$aSeguro multirriesgo de comercio |
| 650 | | 4 | $0MAPA20080603779$aSeguro de automóviles |
| 650 | | 4 | $0MAPA20080627607$aSeguro de accidentes de trabajo |
| 650 | | 4 | $0MAPA20080594589$aAnálisis comparativo |
| 650 | | 4 | $0MAPA20080624934$aSeguro de daños patrimoniales |
| 650 | | 4 | $0MAPA20080545185$aRanking |
| 650 | | | $0MAPA20190001328$aMárketing de la empresa de seguros |
| 651 | | 1 | $0MAPA20080638337$aEstados Unidos |
| 773 | 0 | | $wMAP20077100109$tBest's Review$dNew Jersey : A.M. Best Company, 1976-$x1527-5914$g04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31 |
