Centro de Documentacion de Fundación MAPFRE - The European automotive aftermarket lanscape : customer perspective, market dynamics and the outlook to 2020

MAP20140031818

The European automotive aftermarket lanscape : customer perspective, market dynamics and the outlook to 2020 / Michael Book... [et al.]. — Boston [etc.] : Boston Consulting Group, cop. 2012

Sumario: Introduction -- The customer perspective: increasing choices -- The market dynamics: intensified competition -- Outlook 2020

1. Industria automovilística . 2. Accesorios . 3. Competitividad . 4. Dinámica empresarial . 5. Comportamiento del consumidor . 6. Perspectivas económicas . I. Book, Michael . II. Boston Consulting Group . III. Título.