Centro de Documentacion de Fundación MAPFRE

MAP20140038237

The Way forward : insurance in an age of customer intimacy and internet of things. — London [etc.] : Economist Intelligence Unit, cop. 2014

Sponsored by SAP

Sumario: Despite having been one of the first industries to use data processing on a large scale, insurers have acquired a reputation of lagging technologically over the past decades. However, recent innovations around Big Data and analytics allow insurers to reassert themselves as leaders. Because of the nature of the business, insurers have already distinguished themselves in areas such as predictive modelling, and, now, because insurance is a customer-facing business, they are advancing rapidly in many consumer- related technologies. Insurance carriers traditionally organised themselves around policies and lines of business but have increasingly moved towards a stronger consumer orientation in the age of e-commerce. Insurers¿ efforts to meet expectations set by other industries have also accelerated with the advent of smart devices and anytime-anywhere computing. Combined with advances in data processing, the proliferation of these and other devices has enabled vastly expanded sharing, collection and analysis of data

1. Empresas de seguros . 2. Servicio al cliente . 3. Atención al cliente . 4. Nuevas tecnologías . 5. Cambio tecnológico . 6. Dispositivos móviles . 7. Recogida de datos estadísticos . 8. Toma de decisiones . 9. Análisis de datos . 10. Internet de las cosas . I. Economist Intelligence Unit . II. SAP AG . III. Título.