Centro de Documentacion de Fundación MAPFRE - Big data : the next frontier for innovation, competition, and productivity

MAP20140038596

Big data : the next frontier for innovation, competition, and productivity / James Manyika... [et al.]. — [S.l.] : McKinsey Global Institute, 2011

Sumario: Mapping global data: growth and value creation -- Big data techniques and technologies -- The transformative potential of big data in five domains -- Key findings that apply across sectors -- Implications for organization leaders -- Implications for policy makers

1. Big data . 2. Tratamiento de datos . 3. Nuevas tecnologías de la información . 4. Innovación . I. Manyika, James . II. McKinsey Global Institute . III. Título.