Market orientation and business performance in the Spanish insurance sector

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<rdf:Description>
<dc:creator>Lado Cousté, Nora</dc:creator>
<dc:creator>Martínez Martínez, Miguel Angel</dc:creator>
<dc:date>1995</dc:date>
<dc:description xml:lang="es">Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589. </dc:description>
<dc:description xml:lang="es">Sumario: The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companies</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/14991.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Orientación al mercado</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Market orientation and business performance in the Spanish insurance sector</dc:title>
<dc:format xml:lang="es">21 h. ; 30 cm</dc:format>
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