Market orientation and business performance in the Spanish insurance sector

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      <subfield code="c">Nora Lado Cousté, Miguel Angel Martínez Martínez</subfield>
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      <subfield code="a">Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589. </subfield>
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      <subfield code="a">The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companies</subfield>
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