Centro de Documentacion de Fundación MAPFRE - Getting big impact from big data

MAP20150005199

Getting big impact from big data / David Court. — New York : McKinsey & Company, 2015

(McKinsey Quarterly ; January, 2015)

Sumario: New technology tools are making adoption by the front line much easier, and that¿s accelerating the organizational adaptation needed to produce results. Here, the author wants to focus on what to do when you¿re in the midst of that transformation and facing the inevitable challenges to realizing large-scale benefits

1. Big data . 2. Marketing . 3. Innovación . 4. Tratamiento de datos . 5. Nuevas tecnologías de la información . 6. China . I. McKinsey & Company . II. McKinsey Quarterly .