Getting big impact from big data

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<rdf:Description>
<dc:creator>Court, David</dc:creator>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2015</dc:date>
<dc:description xml:lang="es">Sumario: New technology tools are making adoption by the front line much easier, and that¿s accelerating the organizational adaptation needed to produce results. Here, the author wants to focus on what to do when you¿re in the midst of that transformation and facing the inevitable challenges to realizing large-scale benefits
</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/151079.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Big data</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Innovación</dc:subject>
<dc:subject xml:lang="es">Tratamiento de datos</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías de la información</dc:subject>
<dc:subject xml:lang="es">China</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Getting big impact from big data</dc:title>
<dc:relation xml:lang="es">McKinsey Quarterly</dc:relation>
<dc:coverage xml:lang="es">China</dc:coverage>
</rdf:Description>
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