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Strategy under uncertainty
Recurso electrónico / electronic resource
MAP20150020017
Courtney, Hugh G. ‌
Strategy under uncertainty / Hugh G. Courtney, Jane Kirkland, and S. Patrick Viguerie
Sumario: The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help: 1. a clear enough future; 2. alternative futures; 3. a range of futures; 4. true ambiguity
En: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company. - May 2015 ; p. 81-90
1. Estrategia empresarial ‌. 2. Incertidumbre ‌. 3. Predicciones ‌. 4. Management estratégico ‌. 5. Futuro ‌. I. Kirkland, Jane ‌. II. Viguerie, Patrick ‌. III. MacKinsey & Company ‌. IV. Título: The Mckinsey Quarterly.