Centro de Documentacion de Fundación MAPFRE - Born yesterday : will millennials disrupt the insurance industry?

MAP20150027870

Born yesterday : will millennials disrupt the insurance industry?. — [S.l.] : Capgemini : PegaSystems, cop. 2015

Sumario: Methodology - Foreword by Dr. Paul Redmon - Attitudes to financial matters and digital world - Attitude to insurers - Insurance product selection & purchasing behaviours - Customer service preferences - How to market and engaged with Millennials - Manifesto for change

1. Generación Y . 2. Fidelización de clientes . 3. Servicio al cliente . 4. Captación de clientes . 5. Satisfacción del cliente . 6. Estudios de mercado . 7. Mercado de seguros . 8. Productos de seguros . 9. Márketing de la empresa de seguros . I. Capgemini .