Wold Wide Wed marketing : integrating the Internet into your marketing stretegy

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<rdf:Description>
<dc:creator>Sterne, Jim</dc:creator>
<dc:date>1995</dc:date>
<dc:description xml:lang="es">Sumario: Introduction to the Internet and the Web: an executive summary -- Getting to know the Internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality: be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/15345.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>John Wiley & Sons</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">World Wide Web</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Wold Wide Wed marketing : integrating the Internet into your marketing stretegy</dc:title>
<dc:format xml:lang="es">331 p. ; 24 cm</dc:format>
</rdf:Description>
</rdf:RDF>