Centro de Documentacion de Fundación MAPFRE - Make the business case for mobile insurance : Business case : the mobile insurance strategy playbook

MAP20160001051

Make the business case for mobile insurance : Business case : the mobile insurance strategy playbook / Ellen Carney. — [S.l.] : Forrester, 2015

Sumario: Mobile has rapidly become a major strategic initiative for insurers - Mobile insurance delivers a variety of benefits - Maturing mobile strategies demand disciplined business cases - Your results may vary: prepare for risks that threaten success - The true impact of mobile insurance is more tan just ROI - Supplemental material

1. Productos de seguros . 2. Dispositivos móviles . 3. Mercado de seguros . 4. Estrategia empresarial . 5. Experiencia del cliente .