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Make the business case for mobile insurance : Business case : the mobile insurance strategy playbook

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      <subfield code="a">Make the business case for mobile insurance</subfield>
      <subfield code="b">: Business case : the mobile insurance strategy playbook</subfield>
      <subfield code="c">Ellen Carney</subfield>
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      <subfield code="a">Mobile has rapidly become a major strategic initiative for insurers - Mobile insurance delivers a variety of benefits - Maturing mobile strategies demand disciplined business cases - Your results may vary: prepare for risks that threaten success - The true impact of mobile insurance is more tan just ROI - Supplemental material</subfield>
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