Centro de Documentacion de Fundación MAPFRE - Make the business case for mobile insurance : Business case : the mobile insurance strategy playbook

Publicación: [S.l.] : Forrester, 2015Notas: Sumario: Mobile has rapidly become a major strategic initiative for insurers - Mobile insurance delivers a variety of benefits - Maturing mobile strategies demand disciplined business cases - Your results may vary: prepare for risks that threaten success - The true impact of mobile insurance is more tan just ROI - Supplemental materialMateria / lugar / evento: Productos de seguros Dispositivos móviles Mercado de seguros Estrategia empresarial Experiencia del cliente Otras clasificaciones: 219