Centro de Documentacion de Fundación MAPFRE

MAP20070026710

Managing the global firm / edited by Christopher A. Bartlett, Yves Doz and Gunnar Hedlund. — London ; New York : Routledge, 1995

XI, 363 p. ; 23 cm

Sumario: Conceptions of global management: action in heterarchies, new approaches to managing the MNC. International sequential advantages and network flexibility. Managing globalization as a self-renewing process, experiences of Japanese MNCs. Organizing for world-wide advantage -- Management of multinational processes and systems: Control, change, and flexibility, the dilemma of transnational collaboration. Effective strategic planning processes in the multinational corporation. New information systems and the changing structure of MNCs. Rediscovering functions in the MNC, the role of expertise in firms'responses to shifting exchange rates -- Innovation and R&D in the MNC: Managing innovation in the transnational corporation. International decentralization of R&D, the organizational challenges. Internal and external linkages in the MNC: the case of R&D subsidiaries in Japan -- The concepts in use: Research on managing the multinational company: a practitioner's experiences. Building a dynamic intelligent network: lessons from the telecommunications revolution for the MNC organization of the future

ISBN 0-415-03711-5

1. Management . 2. Estrategia empresarial . 3. Multinacionales . 4. Organización . 5. Globalización de la economía . I. Bartlett, Christopher A. . II. Doz, Yves . III. Hedlund, Gunnar . IV. Título.

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